An Award-Winning Direct Mail Campaign:
The Tiny Coins

Goal

To grab the attention of decision makers in the banking and armored courier industries and spark their interest in the company’s cash transport bags.

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Execution

The Marketing Team designed a tiny mailer, which included a miniature version of the company’s flagship product, the CoinLOK bag, used for coin transport by banks and armored couriers. The tiny bag was filled with miniature coins and packaged in a small card with minimal copy inside a bright green envelope. The mailer was sent out to 322 decision makes in banking, armored courier and retail industries.  The total cost of the campaign was under $1,000.

RESULTS

The campaign generated six new opportunities, one of which closed within 30 days, providing an immediate ROI.  It also won a gold MarCom award in the direct marketing category.

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Case Study: Direct Mail

This creative direct mail campaign generated six new opportunities within the first 30 days and won a 2018 MarCom gold award in the category of direct marketing.