An Award-Winning Direct Mail Campaign:
The Tiny Coins
To grab the attention of decision makers in the banking and armored courier industries and spark their interest in the company’s cash transport bags.
The Marketing Team designed a tiny mailer, which included a miniature version of the company’s flagship product, the CoinLOK bag, used for coin transport by banks and armored couriers. The tiny bag was filled with miniature coins and packaged in a small card with minimal copy inside a bright green envelope. The mailer was sent out to 322 decision makes in banking, armored courier and retail industries. The total cost of the campaign was under $1,000.
The campaign generated six new opportunities, one of which closed within 30 days, providing an immediate ROI. It also won a gold MarCom award in the direct marketing category.
Case Study: Direct Mail
This creative direct mail campaign generated six new opportunities within the first 30 days and won a 2018 MarCom gold award in the category of direct marketing.